The cable TV industry is having a hard time. Customers are leaving in droves. Awards shows are snubbing their shows. So it's a thorough knife in the back when new data indicates that customers also consider having to watch TV via cable a waste of time, a waste of money, and not as entertaining as what's on streaming services. But that's exactly what Flixed presents in its new report, Streaming Services: Costs Visualized.
Let's start at the end of Flixed's conclusions, because that's the graphic used above. When it asked both streamers and cable users which offers a better entertainment experience, both groups overwhelmingly said streaming services were more entertaining! Yes, even 65.5 percent of the people exclusively using TV cable intrinsically sense that streaming is better. That's because a full 50 percent of them already plan to cut the cord soon; 70.3 percent of them say they'll do it within a year. (With live TV streaming services making a big splash lately, that's less of a leap than it used to be, even if some are shutting down and others are raising prices.)
Advertising isn't entirely absent on streaming services, but you won't lose as much time to it when streaming. Flixed looked at the Nielsen Advertising and Audience report for 2018 that says every hour of cable TV generally has 15 minutes and 38 seconds of commercials. Based on the sheer number of hours of TV watched by cable viewers per month (69), that's 18.4 hours per month lost to watching ads. Gross. Take it the other way—streaming subscribers who watch 56.6 hours of content a month gain back 15.1 hours a month. Of course, to gain it, they had to spend all that time in front of screen.
This isn't a report that takes actual cost into account. It's more about customers' perception of value and quality, and their feelings of satisfaction. And when it comes to the cost, people love streaming and hate cable. Fully 70.3 percent of online streaming subscribers report themselves moderately to very satisfied with the cost. Cable has only 19.5 percent of customers who feel that way. At the other end of the spectrum, 36.2 percent of cable TV subscribers are not at all satisfied with the cost, compared with 1.2 percent of streamers.
But if cable TV subscribers are willing to pay for it and put up with ads, it must be because they like the content they get from having access to the networks and all those thousands of basic cable channels, right? A little. When it comes to being very happy only 10.6 percent of cable users claimed to be, compared with 29.3 percent of streaming subscribers. Similar numbers pop up when asked about their overall satisfaction with their subscription: Only 10.1 percent of cable customers were very satisfied, compared with 37.6 percent of streamers. Literally zero percent of streaming users said they were dissatisfied with their subscriptions.
Flixed, which (it should be pointed out) is all about helping people become cord-cutters, used Amazon Mechanical Turk to survey 627 streaming service subscribers and 605 TV cable subscribers, ages 18 to 74.
2019-12-19 10:00:00Z
https://www.pcmag.com/news/372609/survey-streaming-saves-money-and-time-and-is-more-entertain
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